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formerly of Professional Project Services, LCC
“Social media is the word-of-mouth on steroids.” Dana Pethia
Yesterday I attended a Small Business Event hosted by Constant Contact and the Thurston Chamber. I had signed up specifically to hear Dana Pethia and to learn more about Constant Contact as an email service for Professional Project Services and a couple of professional organizations that I support. What I came away with was also a wealth of best practices in email and social media marketing to share with my consultant and small business friends.
Having an email list allows you to send information to those that have indicated an interest. Email is a way to establish a relationship with the customer and let them know your services, accomplishments, and ways you can help them. It keeps you visible so that they remember you and your services. Email has an added benefit of being easy to forward making it easier for subscribers to refer you to their friends. An email service makes establishing, maintaining, and distributing to your email subscribers easy and efficient.
This is timely information as I start thinking about my next monthly newsletter. I now have some improvements and changes to make. In the meantime, please join my email list to get my monthly newsletter, discounts, and goodies. Thank you!
See the event flyer for more information on sponsors and speakers of this great event.
Disclaimer: The workshop was hosted by Constant Contact. There are other services available that provide similar functionality including MailChimp, AWeber, Your Mailing List Provider, and more. This is not intended to be a specific endorsement of Constant Contact.
Nice tips! Though it seems people are all focusing on social media these days, it is still true that email marketing is a highly cost-efficient tool in marketing. I’ve been around gathering tips like this to keep improving my email campaign. So thanks for sharing~ And as return also here’s a list of email marketing best practices I got from somewhere else that I think can help 🙂
Thank you for your kind comments. It is always my pleasure to share with others. And thank you for the link you provided. Even more good stuff for me to consider before my next newsletter.